Breaking Health Podcast

Candid Conversations with Digital Health Innovators & Business Leaders



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Conversations between VCs and entrepreneurs typically occur in boardrooms or coffee shops. In the Breaking Health Podcast, you get a seat at the table. Healthcare VC Stephen Krupa, Managing Director of the Psilos Group, brings his investor insight to revealing conversations with the most disruptive CEOs in healthcare. Listen to understand how these leaders are building the companies – and fostering the cultures – that will change everything.

GoodRx Co-CEO Doug Hirsch Flipping Pharmacy Pricing on Its Head Through Transparent Price Shopping

April 5, 2019


A few years ago, technology veteran Doug Hirsch was given a prescription that he wasn’t 100% sure he needed, especially after the first pharmacy he brought it to told him the drug would cost over $400. Hirsch walked out with the unfilled prescription and decided to shop around. What he discovered was a prescription marketplace that seemed to offer little rhyme or reason. This mystery led to the creation of GoodRx and an app that allows patients to shop around more easily. Six years later, GoodRx users have saved over $10 billion and one-third of prescribing physicians recommend it to their patients. In this podcast, host Steve Krupa talks with Hirsch about the value of PBMs and the future of GoodRx.


Doug Hirsch

Co-Founder & Co-CEO


Doug is on a mission to transform the healthcare industry by lowering the cost of prescriptions in the U.S. and improving transparency for all Americans. In 2011, he founded GoodRx, a service that provides over 10 million Americans each month with affordable and convenient access to prescription medications. GoodRx has saved Americans over $10 billion on prescription drug costs and is currently the #1 medical app on iTunes and Google Play. Doug has spent over 25 years building technology that helps everyday consumers. He was one of the first 30 employees at Yahoo!, where he helped build GeoCities and Yahoo! Groups, and then joined Facebook where he conceived and launched photo tagging. Following that, Doug founded DailyStrength, the web’s leading community for people with health and life challenges.

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Meet Our Host


Healthegy Contributing Host Stephen Krupa is CEO of Healthedge, a software company focused on providing next-generation, business-transforming technology products to the healthcare payor market.

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