What Can VisitPay Do That Credit Cards Can’t? Understand When Patients Will Pay Their Hospital Bills

VisitPay: What's In Your Medical Bill?


Kent Ivanoff, Co-Founder and CEO, of VisitPay built a career starting or running credit card businesses for firms like CapitalOne. But healthcare expenses are something credit card companies couldn’t figure out. Credit scores don’t suggest when a patient might pay their portion of a medical bill. VisitPay says it can while also making life easier for the patient by consolidating their medical bills into one account.

Podcast Guest

Kent Ivanoff

Kent Ivanoff

Co-Founder & CEO


Kent is a seasoned business leader who has delivered breakthrough results in a multitude of consumer finance and payments businesses ranging from start-ups to Fortune 500 companies. After co-founding VisitPay in 2010, Kent spent a year directly managing the revenue cycle operations of one of VisitPay’s largest clients successfully navigating a migration to the Epic billing system. Transforming the poor billing experiences today’s patient billing systems create for health care consumers and the poor financial outcomes those same systems create for providers became the central mission for creating VisitPay.

Prior to co-founding VisitPay, Kent was most recently Executive Vice President, US Card Division for Capital One Financial (COF). Kent led an end-to-end transformation of the company’s largest business unit from a high-fee, high-attrition business operating under regulatory action to a highly profitable consumer-franchise free of regulatory encumbrances. He more than doubled profits over a five-year period while more than halving both bad debt and customer attrition rates. Kent ultimately managed a $50B portfolio of full-spectrum consumer receivables generating a profit in excess of $2B annually. Kent joined Capital One in 1999 via the acquisition of a company he co-founded, American Direct Credit, an innovative, specialty finance company.

Kent serves on the Board of Directors of Cambia Health Solutions and is also active in the Boise community, where he resides with his wife of 25 years and two children. Kent holds an MBA from the Graduate School of Business at Stanford University and a BS in Chemical Engineering from the University of Idaho.

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Meet Our Host


Stephen Krupa

Healthegy Contributing Host Stephen Krupa is CEO of Healthedge, a software company focused on providing next-generation, business-transforming technology products to the healthcare payor market.



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